Privacy Policy

1. Introduction

Localook ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services at localook.com (the "Service").

2. Information We Collect

Information you provide

• Account data: Name, email address, and password when you create an account.
• Report inputs: Business name, address, industry, and other details you provide to generate reports.
• Payment data: Payment information is processed by Stripe. We do not store your full credit card number on our servers.
• Communications: Messages you send to us via email or support forms.

Information collected automatically

• Usage data: Pages visited, features used, time spent on pages, and referring URLs.
• Device data: Browser type, operating system, device type, and IP address.
• Cookies: We use cookies and similar technologies for authentication, analytics, and remembering your preferences. See Section 7 for details.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service.
• Generate competitive intelligence reports based on your inputs.
• Process payments and send transaction-related emails.
• Send you service updates, security alerts, and support messages.
• Analyze usage patterns to improve user experience and develop new features.
• Detect, prevent, and address fraud, abuse, or technical issues.
• Comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service providers: Third-party vendors who help us operate the Service (e.g., Stripe for payments, Vercel for hosting, analytics providers). These providers are bound by contractual obligations to protect your data.
• AI providers: We use AI services to generate reports. Business data you provide may be sent to these providers for processing. We do not share your personal account information with AI providers.
• Legal compliance: When required by law, subpoena, or legal process, or to protect our rights, safety, or property.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

5. Data Retention

We retain your account data for as long as your account is active. Reports are retained for as long as you maintain an active account. If you delete your account, we will delete your personal data within 30 days, except where we are required by law to retain it. Anonymized or aggregated data may be retained indefinitely for analytics purposes.

6. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS/SSL), secure password hashing, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking

We use the following types of cookies:

• Essential cookies: Required for authentication and core functionality. Cannot be disabled.
• Analytics cookies: Help us understand how visitors use the Service. You can opt-out via your browser settings.

We do not use advertising cookies or sell data to advertisers.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your personal data.
• Export your data in a portable format.
• Opt-out of non-essential data processing.

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

9. Children's Privacy

The Service is not intended for children under 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 16, we will delete it promptly.

10. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email or a notice on the Service. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.

12. Contact

If you have questions about this Privacy Policy or how we handle your data, contact us at [email protected].